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October 09, 2012

A Better Oregon? There's an app for that

By Meenakshi Shankar, TMCnet Contributor


Smartphone users now have a new app which is a complete step-by-step guide to voters. Our Oregon is an organization dedicated to fighting for a better Oregon. Its Mobile Voter Guide is an application that combines geo-location and push technology for Oregon voters who want to learn more and take action on issues that impact the future of the state.


This new mobile voter guide is powered by the newest geo-location technology. The app uses new geo-location technology to precisely target a voter's location, allowing the app to deliver election information relevant to each user. Users can enter an address or allow the app to use their device's location services to get their local ballot measure information.

The platform was built and is being distributed by Winning Mark, a national political media firm based in Portland, Ore., and makes use of new geo-push technology developed and rolled out this October by Portland, Ore. tech startup Urban Airship (News - Alert).

"The Our Oregon Mobile Voter Guide is ahead of both the political and technology curves," Patrick Green, executive director at Our Oregon, said in a statement.

"We know that voters look to groups they trust for information and recommendations on ballot measures, and this app brings those recommendations right to their mobile device in a new agile way," Green added.

Jeff Lennan, Winning Mark co-founder and technology director noted the mobile voter guide is a supremely versatile use of smartphone and tablet technology. It allows a deeper level of conversation and activism by organizations and their supporters. That conversation will translate to votes this election and deeper engagement during the legislative session and beyond.

The groups participating in the app collectively represent around 400,000 Oregonians. The app allows these groups to reach thousands of additional voters through the app and multi-media campaign.

Organizations participating in the Our Oregon Mobile Voter Guide are: Basic Rights Oregon, The Mother PAC, Oregon Education Association, Oregon League of Conservation Voters, Oregon AFL-CIO, Oregon PTA, Oregon AFSCME, American Federation of Teachers – Oregon, Oregon Nurses Association, SEIU Local 503, SEIU Local 49, and Planned Parenthood PAC of Oregon.




Edited by Brooke Neuman


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